- Targeting options: Facebook has detailed targeting options based on users’ interests, demographics, and behaviors, allowing you to reach a specific audience.
- Large audience: With over 2.7 billion monthly active users, Facebook has a large potential audience for your ads.
- Customizable ad formats: Facebook offers a variety of ad formats, including video, carousel, and dynamic ads, allowing you to choose the best format for your business.
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- High visibility: Google is the most popular search engine, so ads on Google are highly visible to users.
- Relevance: Google Ads are contextually targeted, meaning they are shown to users based on the keywords they are searching for, increasing the relevance of the ads to the user.
- Measurable results: Google Ads provides detailed analytics, allowing you to track the performance of your ads and make data-driven decisions.